Instagram direct messages, or DMs, function in a manner that is strikingly similar to how store employees assist customers by providing answers to any questions they may have and by suggesting new or complimentary products.
The first thing a brand needs to do when a customer asks a question—and there could be thousands of questions depending on what the customer is looking at—is automate the ability to respond.
Brands can automatically respond to generic questions about shipping policies, discounts, loyalty programs, and coupons thanks to Natural Language Processing (NLP) mechanisms.
Automatic Instagram direct messages are the most efficient method for recommending products during conversations with customers at a time when social commerce is experiencing explosive growth. It is a great way to help increase sales and will soon become the most used feature for brands on the social platform because 81% of customers say that Instagram helps them research products before making purchases.
Because Instagram places such a strong emphasis on high-quality images and videos, a lot of customers use the platform to find new products and keep up with their favorite brands. Additionally, social media influencers use the platform as a visual aesthetic to post personal videos, lifestyle photos, and fashion-related content. Nothing comes close to Instagram, making it the best place to shop other than an e-commerce website, given that many product purchases are based on seeing images of the product.
Personalized Online Shopping
According to Beer Sheth, co-founder, and CEO of Gupshup, Instagram direct messaging (DMs) function in a manner that is strikingly comparable to the manner in which retail associates assist customers in answering any questions they may have and recommending new or complementary products. Instagram DMs come in handy because every customer might have different questions about different items and need a retail associate to answer them. Because they are private, customers can ask as many questions as they want, and an associate can answer them, the shopping experience is made possible.
There are two parts to it: The first thing a brand needs to do when a customer asks a question—and there could be thousands of questions depending on what the customer is looking at—is automate the ability to respond. It’s great that customers are asking questions, but brands still need to respond, and automating an answer lets you do so quickly. After that, brands can automatically respond to generic questions about shipping policies, discounts, loyalty programs, and other topics by incorporating mechanisms for Natural Language Processing. Sheth stated, “All of these are opportunities for a brand to respond to users and answer their questions, ultimately converting the window shopping experience into a sale.”
Make Personal Recommendations for Future Purchases
In addition to making a single sale, automatic Instagram DMs can also encourage future purchases from customers you interact with. Brands have a great chance to have one-on-one conversations with customers through automatic messaging. Retailers can build a very close relationship with customers during that process, asking them questions, getting feedback, and engaging in a way that feels more personal than a survey. This makes it possible to talk about new products that you think they’ll like based on previous conversations.
Sheth stated, “I think there is an enormous opportunity to make very personalized recommendations because you are not attempting to guess what a user will like without context.” Based on a particular item I know they like, I can suggest a budget accessory in a particular color or style that matches their interests because I know this customer’s history. Brands can create personal shopping assistants similar to those offered by high-end luxury retailers thanks to the automatic Instagram DMs feature.
An Affordable Sales Solution
For smaller, independent brands that do not have the same budget as larger retailers, integrating automatic Instagram DMs is an affordable solution. Gupshup, for instance, provides various levels of pre-packaged solutions that are already prepared to deal with various inquiries. The technology becomes more expensive the more you personalize your automatic messaging. However, pre-packaged solutions still cover all stages of shopping, including product discovery, payment, returns, and cancellations. Retailers can also try ManyChat, DMpro, and Direct Bulk Sender in addition to Gupshup.
Trick Will Generate Sales This Instagram
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