The majority of shoppers always have their smartphones with them so that they can quickly access information. According to a new report from Visual Objects, a directory of design and creative agencies, 76% of customers look for a company’s online presence before visiting in person. This report demonstrates how crucial it is for businesses to improve their online presence and include useful, easily accessible information to reach potential customers.
Local SEO strategies can help small businesses rank higher in search engine results pages by providing users with information that encourages in-person business. For small businesses, experts recommend the following local SEO strategies:
- Check to see that the name, address, and phone number (NAP) of the business are the same on all of the web pages, citations, and listings.
- To attract users, concentrate on securing the top spot in Google Map Packs.
- If you want the company’s Google My Business listing to rank higher, update it with accurate information.
- Gather reviews from Google to raise the company’s prominence and relevance scores.
Effective Local SEO Drives Sales
After finding a strong online presence on a local search page, nearly half of customers (45%) are likely to visit the company’s physical location. Small businesses will have a better chance of converting casually interested users into paying customers if they optimize their website to improve their local page rank.
For small businesses, video testimonials and client reviews are a good way to show off their value. Stephen Light, CMO of Nolah Mattress, stated, “I use online reviews to determine whether an establishment is worth my time and money.” I avoid spending my hard-earned money on their goods or services if they have a lot of bad reviews.
Small businesses need to ensure that they live up to expectations despite the fact that reviews provide potential customers with a preview of what they can anticipate from an in-store visit. Chris Wilks, BrandExtract’s director of digital marketing, stated, “Reward the user’s decision to give your business a shot by providing them with a similar experience to the one you shared online” once you have secured the top spot in local search pages. For small businesses, local SEO strategies that aim to get customers in the door and give them a good shopping experience inside will help them sell more products.
Local SEO Reaches Mobile Users
The majority of customers, 61 percent, report that mobile devices account for one-quarter of their internet searches. Smartphones are used by mobile phone users to look up specific information about local products or services that meet their immediate needs. According to Bogdanov, CEO of Online Divorce, “I search for information specific to my location probably daily, if not hourly.” Local SEO techniques can be used by small businesses to boost their search visibility and get their name in front of mobile users looking for local goods and services.
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