Duke Cannon Supply Company uses a humorous and over-the-top macho marketing style to aggressively target the expanding market for men’s personal grooming products. Anthony R. Albanese, the co-founder of the company, is aware of the joys and challenges that independent retailers face.
In every way, independent retailers are our partners. With US suppliers, you never run out of money. The reputation is important, and the quality is excellent.
“Everyone is more aware of and grateful to the military these days, and we anticipate that trend to continue. Based on actual needs in the real world, our product line began with the Army.
Duke Cannon: “I see a few different keys to success for 2016.” To begin, retailers must ensure that they have the appropriate product at various price points. This ensures that you have offerings at multiple price points by carrying things like individual products at the lower price point and the same items in a kit or bundle.
The best sales are achieved by retailers who carefully arrange and display their products. You want to make your store as inviting as possible, allowing customers to touch, feel, and pick up the items you sell. In your store, you should have areas where customers can really interact with your products. To be successful as a retailer, you must make every effort to rely on your store environment to increase sales.
The point of differentiation that sets us apart is the focus we place on the purpose. Just like the retailers we work with, there is a reason why we do what we do.
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