One of the hottest online marketing trends is video, which draws users in and keeps them interested. With a video, brands can say a lot that they might not be able to say with words alone. However, it can seem overwhelming to learn the ins and outs of video marketing because many small businesses struggle to afford high-quality content and where to put their efforts to the most effective use.
According to the findings of Wyzowl’s Video Marketing Statistics 2022 report, approximately 16% of businesses that do not employ video marketing claim that they are short on time. The majority of independent retailers wear multiple hats, so learning how to use video seems like yet another hassle that will take time. Fortunately, there are a few simple ways to benefit from video content marketing:
Understand the Purpose
What do you hope to achieve with video content marketing for your business? The video will be very different if the goal is to raise brand awareness than if you want to explain how to use a product in detail. Start by selecting a video format. Various choices include:
- Brand films
- 360-degree experience
- Company culture or news
- Instructional videos
Include a video in your marketing emails without fear. Email is used by more teenagers than Snapchat or other social media platforms, which is surprising. Email messages are relatable to people of all ages, even if a company’s target audience is not the same as any other demographic. While combining email marketing with video content marketing can help your business expand, you should ensure that the platform you use to upload videos functions seamlessly.
Add Videos to Your Landing Page
Driving traffic to their pages takes a lot of time and effort for most brands. Smaller businesses on a tight budget may not have the time or resources to rank high on search engine results pages for popular keywords. Fortunately, there are a few things that can keep customers on a website once they arrive. Video tells a story and engaging content are at the top of the list. Users will stick around to listen to what you have to say if you get right to the point in any video that is embedded on the landing page.
Having a social media presence is essential, and adding videos to any platform can increase brand engagement. Go live on Facebook, encourage users to share videos with others, and solicit user-generated content from devoted customers. Your followers will be able to tell you why they love your brand because of this. Micro-influencers may have just as much impact with the right, niche audience as influencers, despite the fact that the majority of entrepreneurs hear a lot about using them to promote a new product. The greater a company’s brand name recognition, whether through video or other means, the more people who share what the company does.
Create Educational Content
Customers who are interested in a brand’s offerings frequently want to know more about how the product works and how to use it. To make videos, small businesses don’t need a lot of money; all they really need is a smartphone and some cheap lights.
According to an Accenture report, researchers surveyed approximately 30,000 consumers and found that 62% want more from brands than just promotions. A great place to begin is by educating your customers about your brand and product. There is no need for fancy scripts, actors, or extensive editing. Brands can make minor edits with free tools or download an app for video editing and add titles and other fun elements. A better microphone is best because low-budget films frequently suffer from poor sound quality; however, starting a business can be accomplished for well under $100. If video content marketing is successful, expensive equipment should be purchased later.
Is Video Content Marketing Right for You?
It is necessary to determine whether video content marketing is successful in achieving a company’s stated goals. Measure results by using special codes and landing pages in videos, and always pay attention to how many shares, likes, and comments a piece of content receives. Over time, it becomes clear what your audience enjoys.
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