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Back to School Bucks Seasonal Trends and Becomes Big Business

Back to School Bucks Seasonal Trends and Becomes Big Business

Families all over the country are paying more and more for the supplies on class supply lists. A recent report from DollarDays, a leading supplier of school supplies, found that between 80 and 85 percent of supplies were being purchased outside of the traditional month of August.

According to Shelly Chaney, Merchandising and Marketing Director at DollarDays, “where we used to see Back to School as a seasonal event, we are now seeing individuals making purchases throughout the year, often to offset the needs in classrooms.”  Having a seasoned source for these supplies should help retailers prepare for this shift from seasonal to year-round purchases.

DollarDays is one of the most popular “Back to School” destinations for school supplies. DollarDays sells over 75,000 products at bulk wholesale prices from vendors all over the country. And after seventeen years in business, they really know how to find and support the products that retailers need to keep their high margins without having to worry about storing the products.

According to Chaney, “Finding the right mix of offerings is about stocking the shelves with school supplies.” We can offset costs by working with retailers to select the right category mix, the right packaging options, and whether planograms are the right method for their space.

There is no doubt that retailers will continue to see the “Back to School” industry break out of the traditional seasonal time period as more schools face economic challenges and many districts transition to year-round curriculums.

Back to School Bucks Seasonal Trends and Becomes Big Business
Back to School Bucks Seasonal Trends and Becomes Big Business

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