For more than 14 years, SalesOne, with its headquarters in Norwalk, CT, has been a major jewelry supplier. Today, both brands are distributed to thousands of retailers worldwide. SalesOne has added licensed jewelry to their brands over the past few years. They now offer licensed products from Star Wars, Marvel, DC Comics, Sons of Anarchy, Transformers, and Doctor Who.
Jedi Order: The hype surrounding The Force Awakens, which came out about two months ago, is as strong as ever. There has been a tremendous response. Dennis Moreno, Vice President of Sales for SalesOne International, states, “We knew it was big because of the new movie. The brand is backed by Disney, which is always a home run.” Star Wars licensed products have been SalesOne’s most popular item to date because of the name and the new trilogy. Our most important key to global brand recognition and recognition as a company is Star Wars. Having a partnership with Disney is probably the greatest relationship ever,” Moreno continues.
Although licensing jewelry is a profitable and successful business, it does require a lot of effort. Products manufactured, designed, and packaged by SalesOne are their own. This indicates that the licensor must approve each stage of the procedure. The packaging phase follows. Although it may not sound like much, the brand and packaging are currently the most important markets, as he explains.
SalesOne takes customer feedback into consideration when developing new products and attends numerous jewelry events throughout the year to stay abreast of the latest trends.
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