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Affordable Tech: Digital Signage Grows Store Revenue

Affordable Tech: Digital Signage Grows Store Revenue

When FasTrax POS founders Darren Schwartz and Doug Nolan discovered that their retail stores required a specialized inventory system, they looked around but couldn’t find one that was right for them. By taking matters into their own hands, Schwartz and Nolan developed their own system, which included a price book for the back end of the office, an integrated inventory system, and modules made specifically for retail requirements in the real world. FasTrax POS was born when other retailers in their industry saw what Schwartz and Nolan were using and wanted in.

The retailer can choose colors, upload a product image, and even include a scrolling message at the bottom, as noted by Griffin. Backgrounds, images, descriptions, and prices for each menu item can vary on the display screen.

FasTrax POS: “Walking into a store and seeing a big television with movement on it is the most eye-catching thing there is.” Customers adore them.

“There’s a section in the system to push ads,” Griffin explains. This is a place where a retailer can collaborate with other businesses to run an advertisement or promote their brand in their store. Retailers can profit from this space by selling it and bringing in money.

The adaptable FasTrax display boards are quick and simple to set up. Griffin says that FasTrax offers a one-on-one onboarding and training session to get retailers up and running.

Griffin is enthusiastic about the digital display’s potential to aid retailers in product promotion and sales growth. He states, “It’s a low-cost product with a lot of features.”

Affordable Tech: Digital Signage Grows Store Revenue
Affordable Tech: Digital Signage Grows Store Revenue

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